Use your brand to drive NPD and change.
Brand as
innovation
engine
— workshop
Your brand is your differentiator, your calling card and your reason for being. But it’s also a powerful tool to power innovation, new product and service development and organisational change.
In this co-creative session, we’ll work with you to unlock the meaning behind your brand and turn it into a brief for new ideas. We’ll share skills and techniques to inspire and manage innovation and work with you to come up with a short-list of new ideas.
Timings: Half day
Numbers: 5-30 people
Use: As part of a brand, culture or innovation programme / team building
Where: Your place / our place / third place
More training.